Website
Events Tracking
Get insights beyond page views to vastly improve your marketing
Use Web Events tracking in your marketing automation flows
- Send emails based on user behavior
- Collect event data about user behavior to inform future marketing campaigns
- Understand your customers and the customer journey better
- Track and act on specific actions, such as when they only watch part of a video (25% watched, 75% watched) to spur different marketing automation flows
- Run A/B tests with website events tracking set analyze audience preferences for more informed decisions
- Segment your audience based on tracking events and the frequency they occur
- Increase the effectiveness of your marketing activities and reengage user-specific products or content recommendations
- Offer discount codes on ecommerce websites related to users’ shopping interests
What events can you track?
With JavaScript installed on your web pages, you have the flexibility to gather in-depth information about a large number of web events as they occur during a user’s visit. You can track the following web events:
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Page loading/closing
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Clicking on any web
page element -
Hovering over an item
-
Pressing a key
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Loading an external script
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Value of the form field
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Submitting a form
-
Change of item
status on the page -
Selection of a specific form field
(select, checkbox, radio button, etc.)
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And many others
